Facebook is the biggest and most effective social media. It has more than 2.45 billion monthly users and 1.62 billion daily users. It is the biggest virtual market place and people spending 37 minutes every day on Facebook. Businesses which are presented on social media have a great opportunity to interact and influence on the consumer purchasing decision. Therefore, every business should have their presence on Facebook. It helps to connect the business to coordinating and controlling the promotion mix to target the consumers and achieve the organisation’s objective. Facebook helps businesses to communicate; develop market opportunity, market penetration and market growth through observation and involvement of consumers. It helps to generate the value creation such brands awareness, brand consciousness and brand reputation among consumers, further Facebook helps business to focus on consumer social orientation rather than product. Having business page on social media like Facebook is essential to sustain and create the competitive advantage in market.
Setting up a business page on Facebook
Step 1: Sign up
Go to www.facebook.com/business and you can find “create a page” and click. You will ask to choose a page category. It includes business or band and Community or Public Figure. Select your appropriate business type to create the business page.
When you click the “get started”, a box will open and ask further details like Page Name and category. Type your business name under “page name” and choose your business category. Once you choose the category it will ask more details about your business like address, phone number. Enter the details and click “continue” to start the page.
Step 2. Add profile and cover Pictures
Next you will ask to upload a profile and cover image for your Facebook page. It is important to create the best impression in order to enhance your brand reputation. Therefore, choose the photo which align with your brand and easily identifiable with your business.
First upload your profile image. It will appear on top left of your business page. This will accompanies your business names in search result.
If you are a big brand use your logo is the safe way. If you are a celebrity or public figure, use your face photo. Your profile picture will appear as a square shape on your Facebook page, but it will be cropped to a circle in ads on post. Therefore, avoid the out any critical details in the corners. Once you choose the best one click “upload the picture”.
Now you have to choose your cover image. This is most important image of your page. It should impact your brand and convey your brand personality. Cover image size should be 820* 312 pixels. Once you select the image click “upload a cover photo”.
Step 3: Add a short description
Now your page is alive, this is the time to describe or tell about your business to audience. Click “about”, you can about button at left side. Then click “edit page” and add the short description about your business no more than 155 characters. Click “save changes” once you done the description. Now add your general information like website address, email address, Service Area, opening hours, Impressum and price range as well. Make sure to save the changes.
Step 4: Create your page URL or Username
Your user name called vanity URL. It will help to find your page on Facebook. Your user name can be up to 50 characters. Make sure to choose easy to type and easy to remember. Once you create the username you will get the message as “You’re all set!” Click “OK” to finish your face book page creation.
Step 5: Add your Story
Now you can add your story to impress your audience. You can find the add story option. You can find the add story on right side of the about us page.
Step 6. Create your first post and Start engaging
Before you invite your friends to like your Facebook page, make sure to share some valuable contents. You can create some of your own posts or share some relevant contents according to your industry. You can create more specific type of post, like an event or product offer. If you click the tabs at the top of the status box it will bring up all the options.
Now you can invite your friends to like your page. Use other social media like twitter, Instagram and create the websites to promote your business. Keep on update or share the contents to engage your audience.
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