Digital marketing define as marketing the products or services through digital technologies mainly through internet or use an electronic device. Businesses are using digital channels such as search engines, email, social media and websites to connect with current and potential customers. Further, digital marketing involves with managing 5Ds of Digital such as Digital Devices, Digital platforms, Digital media, Digital data and Digital technology.
Digital Devices: Audiences connected with devices including smart phones, laptops, tablets, desktop computers, TVs and gaming devices in order to get the experiences.
Digital platforms: It allows users to make interaction and most interactions are happening through browsers or apps from the major platforms or services from Facebook, Google, Twitter and LinkedIn
Digital Media: it’s a communication channels for engaging audiences including email, messaging, advertising, search engines and social networks
Digital data: Businesses collect the data to interact with their audiences and collecting the data from various sources.
Digital technology: Businesses use the marketing technology to create interactive experiences from websites and apps.
Why digital marketing?
Increasing users of digital devices and digital media create the endless possibilities to digital marketing. Digital marketing has lots of options and strategies. You can get innovative and experiment with a variety of marketing tactics on a budget and can monitor the ROI and success of the campaigns.
Digital Marketing Examples
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Search Engine Optimization (SEO)
SEO is the process of optimizing the website or bringing the website higher in search engine’s results pages, increasing the traffic or increase the visitors of the website. Websites, blogs and info-graphics are getting benefit from SEO.
Content marketing define as the creation and promotion of contents for the purpose of generating traffic growth, brand awareness and lead generation and engage consumers. Content marketing strategy includes Blog posts, ebooks and whitepapers and infographics.
Social media is the biggest virtual market place and it helps to promote your brand as well as your contents to increase the web traffic, brand awareness and generate leads for your business. Famous social media include Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest.
Pay Per Click (PPC)
PPC is the popular methods to bring traffic your website by paying a publisher every time your ad is clicked. Google Ads is the most common type of PPC, which allows you to pay for top slots ads on Google’s search engine result pages at a price ‘per click’ of the links you place. You can use PPC on Paid ads on Facebook, Twitter Ads campaigns and sponsored messages on LinkedIn.
Affiliate Marketing refers that promoting someone else’s products or services on your website. It is a performance based advertisement and receiving commission for promoting other’s products or services.
Native advertising is an advertisements that primarily content-lead and featured alongside other, non paid content on a platform.
Marketing automation refers that software serves to automate your basic marketing operations such as Email newsletters, social media post scheduling, led-nurturing workflows and campaign tracking and reporting.
Companies use email to communicate with their audiences. Emails are often used to promote content, discounts and events as well as email marketing is the way of bringing the traffic to your website.
Online PR is the way of securing earned online coverage with digital publication, blogs and content-based websites.
Inbound marketing is the marketing methodology that help attracts, engage and delight consumers at every stage of the buyer’s journey.