Social media is the web-based tool that allows individuals to interact with one another, exchange their experience, ideas, personal information and knowledge. Further social media refers as internet-based services allow users to participate in online exchanges. However, social media means for share the images, text, videos and audios with each others. First social media site was started in 1997 and it called as six degrees, it allows users to create the profile and make friends with other users, Gradually, in 2000 nearly 100 million people had access to the internet, therefore, myface, facebook, twitter and other dozens of websites started to provide the social media services .
Further, most famous social media sites are Facebook, Twitter, Instagram, myface, google+ and YouTube. Thus, social media change the way of people think about marketing and organisations. Furthermore, consumer has direct interaction and relationship with each other through social media. It influences on every human life in different ways of people’s behave and communicate. Moreover, People spend between 4 to 6 hours per week on Facebook, YouTube or Instagram. Further, Facebook is the most time spending social media.
Future of Social Media Marketing
The growth of internet and online present has made consumers to impact on the products or services and brands. Thus, Today Internet is not only an information tool but also it’s an interaction tool, Further, it is used by the people to share and exchange their opinions and information. Thus, consumer interaction with one another is lead to change the consumer’s behavior. However, main roles of social Media are sharing information, opinion and influence on their decision making. Further, social media has been recognised as the important communication tool and source of information about products and services.
Social media sites providing the join virtual communication based on common interest and opinion as well as social media is providing the facilities to interact with others. Further, social media has become more believable and appropriate information tool than other direct information from the sources. However, people use social media for various reasons, Following figure shows the various reasons to people use the social media.